Bruni-Sarkozy has become the ambassador for the Global Fund for HIV/Aids, Tuberculosis and Malaria. The first lady of France has personally taken up the cause of protecting babies from becoming infected with HIV by their mothers at birth. There could hardly be a better, more important issue. She expresses real passion at the plight of women, who can be thrown out of doors by their husbands if they test positive for HIV (often it is the husbands who gave them the infection in the first place). And who could be anything but appalled at the thought that such women could then be double damned – by passing on the deadly virus to their children.
You can use beauty and celebrity to sell anything. Maybe Bruni-Sarkozy's will help to awaken the wealthy world to the tragedy of mothers with HIV and their babies.
Reference:
Photo: John Rae/The Global Fund
Sarah boseley, Guardian.co.uk
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